New York City is one of, if not the busiest city in the world. With millions of people living there and countless business transactions going on simultaneously, there is so much money to be made in New York.
Obviously, being it is such a busy city with so many people, there are also countless businesses competing for as big a share as possible for that business.
One of the best ways to separate yourself in business where there is lots of competition is quality marketing. All marketing is is getting the right message in front of the right person at the right time. Whether it’s people passing your place of business and an enticing sign gaining their attention, or the way you advertise your business and who sees it at what time.
We are quickly moving from a society of push marketing to a society of pull marketing. Push marketing can be defined as a strategy to push your message or campaign to people who previously had no interest or desire in what you’re selling, and gauging their interest to the point of them doing business with you. Some examples are billboards and tv ads. Pull marketing is obviously the opposite. It’s the strategy of finding people who are already interested in what you have and are actively seeking someone to do business with.
A pull marketing approach is more effective for many reasons. People are already raising their hand with interest and you’re just attracting them to you like catching a mouse with a mouse trap. It increases conversions dramatically because they already decided in their head that they want something and are just searching for the solution. Once they find something their likelihood of buying skyrockets. It also puts the consumer in control, when consumers feel in control and you can get them to choose you, you just gained a possible customer for life.
Up until recently pull marketing as been extremely irrelevant and very difficult to pull off. With unbelievable advertising you can do it, but for the most part it is a very tall task.
All that changed with the creation of Google. Google is obviously a search platform where people search for what it is that they want. And the results they find first have a huge chance of gaining their interest and business.
Now that sounds great and all, but the question becomes how do you get your business to be found when people search. I mean even the most peculiar searches give you back thousands and thousands of results. That’s where search marketing, SEO or search engine optimization, whatever you want to call it comes into play.
Search engine optimization is the skills of optimizing or improving your website to please the search engines. Aka getting your website to the top of searches you want to be at the top for. Smart companies in NYC are using reliable New York SEO companies to do this work for them. If you just go around and look for New York law firm, or similar searches, those companies at the top used an SEO company to get them there. People are searching on Google non stop and will continue to, and these savvy business owners are setting themselves up for lots of long term business thanks to search marketing.